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Lena Bourgeois

Lena Bourgeois

SVP, General Manager - Automotive Services

About the Author

About the Author

Ms. Bourgeois is an experienced Vice President with a demonstrated history of working in the Information Services Industry. Skilled in Sales and Management, Digital Strategy, Customer Acquisition, Go-to-market Strategy, and Customer Relationship Management (CRM). Lena joined the Enterprise Alliance team Jan 1, 2017 leading Automotive. She previously lead the IXI team, where she was VP of Consumer Markets leading business development and client management for verticals including Auto, Communications, Insurance, Restaurant, Retail and Travel/Leisure. Prior to this role, she was the VP of Business Development where she managed business development, customer relationship management, implementation and support development of IXI Services’ Decision Support Solution technology. Before joining Equifax in 2012, Lena held leadership roles with Nielsen for 13+ years including VP of Business Development and VP of Regional Sales, among others. Strong business development professional with a Masters, BA focused in International Business and Marketing from Jönköping International Business School (JIBS)

Recent Articles by this Author

Recent Articles

Data Driven Marketing 4 Steps to More Effective Automotive Credit Marketing Campaigns

Automobile dealers are displaying more cars on their lots as inventory starts to rise again. Despite this good news for dealers, consume [...]

August 06, 2020
Data Driven Marketing For The Affluent, A Lease Model Is No Longer Off Limits

An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]

May 31, 2017
Data Driven Marketing Segmentation Can Help Overcome Addressable TV's Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

March 28, 2017
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