Lee Goldman

Lee Goldman

Senior Director and Portfolio Marketing Leader

About the Author

About the Author

Lee Goldman is a Senior Director of Product Marketing at Equifax. Lee's expertise is taking complicated technology products, and breaking them down into understandable and relatable value propositions. Lee has spent most of his career in technology marketing with specific focus on the cloud.

Recent Articles by this Author

Recent Articles

Alternative Data FAQ: What is Alternative Data?

Now more than ever in this rapidly changing market, alternative data solutions can help solve some of the banking and lending industry’s [...]

Alternative Data Navigating Risk and Growth: How Data is Reshaping Account Opening in 2025

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax provided insights into how their organiza [...]

Alternative Data Widen Your Consumer Scope with Alternative Data

76.1 million consumers have little-to-no credit history.¹ Unfortunately, having no credit history makes it very difficult for many indiv [...]

What is the Equifax Cloud and How Does it Benefit Customers?

The Equifax Cloud™ is the new foundation of our business. Built primarily on the Google Cloud, it is the result of our $1. [...]

Credit Risk Trended Data – Minimize Risk and Head Off Default

Today’s static consumer credit profile provides a limited understanding of financial behaviors and risk profiles. Alternatively, trended [...]

Credit Risk Trended Data - Impact on Credit Decisions

Why Trended Data Impacts Credit Decisions Today, many lenders rely strictly on a static credit score. This provides a snapshot [...]

Credit Risk Revolutionize the Cloud’s Power with BusinessConnect™

It’s official: siloes don’t work. That’s why Equifax designed BusinessConnect™ to align three important revenue functions—Sales, Credit and [...]