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![John Fenstermaker](https://assets.equifax.com/insights-blog/images/2019/06/Fentersmaker.jpeg)
John Fenstermaker
VP, Chief Innovation Architect - Data & Analytics
About the Author
About the Author
As Chief Innovation Architect in the Enterprise Innovation Office, John leads the Innovation Architecture team and the Data Innovation team. In his seven years with Equifax, he has dedicated his career to helping customers monetize data and analytics, generating over $200 million in incremental revenue and savings for customers. He previously worked as the Banking & Lending Ignite business leader and the Leader of Communications & Digital Media Vertical Analytics. Prior to joining Equifax, John built and led an analytics organization in mining healthcare data to identify fraud, waste and abuse.Recent Articles by this Author
Recent Articles
Credit Risk Use Case: How One Subprime Lender Used AI to Reduce Losses
Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the [...]
November 04, 2019
Credit Risk 3 Innovative Ways to Expand Credit Access
Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers to more [...]
October 28, 2019
Data and Analytics What is Information Asymmetry?
Information asymmetry occurs when one party to an economic transaction has more or better information than the other party. Information asym [...]
June 10, 2019
All Authors
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Angelica Jeffreys Vice President Sales Leader - Enterprise Alliance - Automotive
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Anna Fisher Vice President, Identity & Fraud Consulting
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Aparna Sheth Director, Product Management, Equifax
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Blake Hanlon VP of Government Relations
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Bob Hofmann Senior Solutions Specialist
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Bob Homer GM/VP Insurance & Alliances
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Bob Kennedy Alliance Manager, Financial Markets
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Brett Collet Auto Sales Leader
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Brian Epro Alliance Manager
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Brian Moates Business Developement Executive - Automotive Aftermarket
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Camila Machado Business Development Advocate - Retail
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Caroline Cothran Product and Integrated Marketer
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Cathleen Donahoo
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Chris Brown Senior Vice President - DDM
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Chris Pfeltz Director, Major Accounts
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Clair Wallace Industry Marketer
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Courtney Grantham Senior Director, Portfolio Marketing Leader
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Danielle Brophy Business Development Executive
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Dave Sojka Risk Advisor
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David Adams Head of Commercial Product Marketing
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David Ferber SVP, Analytical and Technology Capabilities Consulting
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Deana Glenn Equifax Account Executive, Automotive Enterprise Alliance Manager
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Elizabeth Fairman Vice President of B2B Marketing
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Erica Gunn Portfolio Marketing Leader
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Flor Santiesteban Product Marketing Manager
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Ian Wright Chief Insights Officer, IXI, Data-Driven Marketing
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Jake Osborne Payments and Fintech Executive
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Jamie Bassaline Marketing Associate - Content Curator
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Jason Berman Business Development Advocate - Retail
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Jeff Dugger Principal Data Scientist – University Research Director at Equifax
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Jeff Sporn Chief Digital Officer, Data-driven Marketing
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Jennifer Henry Managing Director/SVP, Government Credit and Capital Markets
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Jesse Hardin Senior Risk Advisor
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John Stremel VP of Sales for automotive digital solutions at Equifax
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Joseph Watson Automotive Sales Leader
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Kate Walker Public Relations Leader, Equifax USIS
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Katherine Doe Director of Product Marketing, Risk Solutions
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Kevin Leslie VP Insurance, Communications & Energy Strategy
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Kseniya Zubkova Marketing Project Manager and Analyst
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Kyle Stapleton
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Lee Goldman Senior Director and Portfolio Marketing Leader
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Lena Bourgeois SVP, General Manager - Automotive Services
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Lyra Hankins Director, Sr. Product Marketing , Data-driven Marketing
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Maria Urtubey Risk Advisor
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Matt Wiley National Accounts - Insurance Solutions
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Matthew Turner Principal Mathematical Statistician
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Mike McBurnett Distinguished Scientist
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Nancy Mills VP, Credit Union Vertical
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Nikole Thompson Portfolio Marketing, Mortgage & Housing
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Olivia Voltaggio Senior Content Manager, US Information Solutions
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Peter Oburu Vice President, Data and Presales Analytics
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Rae Conlan Marketing Director, Data and Analytics
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Rebecca Kritzman Vice President, Risk Marketing Leader
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Rhonda Fortner Automotive Alliance Marketing Manager
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Rich Huffman Sr Director Product Management
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Scott Adams Business Development Executive - Marketing Partnerships
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Scott McMahon
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Sharla Godbehere FinTech Leader
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Sriram Tirunellayi Vice President, Data and Analytics
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Stephanie Gunselman
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Styletta Carter Senior Director, Product Marketing
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Tammy S. Vanwambeke SVP Financial Services and Enabling Technology
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Tatiana Burn Portfolio Marketer
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Todd Hoover Marketing Practice Leader
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Tom Aliff Risk Advisors Leader
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Tom O’Neill Risk Consultant
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Wesley Toner Senior Director of Product Management - Insurance
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Weston Smith Portfolio Marketing Specialist
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Zahid Kaseem VP of Product Management
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Zahra Piggott Emerging Markets Marketing Leader