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Flor Santiesteban

Flor Santiesteban

VP, Marketing

About the Author

About the Author

Flor Santiesteban is a VP of Marketing at Equifax, specializing in Demand Generation. With a passion for data and technology solutions, she has spent more than 20 years helping customers navigate the complexities of the financial services industry. She helps lead the popular thought leadership series, Market Pulse and specializes in topics related to risk management and financial inclusion.

Recent Articles by this Author

Recent Articles

Commercial Business Outpace Your Competition: Know Your Revenue IQ

Conventional wisdom tells us there are two main ways to achieve your revenue targets in 2022. For most companies, it boils down to either [...]

February 09, 2022
Credit Risk How Equifax is Helping Expand Access to Credit

At the Virtual Consumer Data Industry Association (CDIA) Law & Industry Conference on July 12-14 2021, Peter Maynard, Senior Vice Pr [...]

August 09, 2021
Credit Risk 5 Ways to Improve Credit Decisioning

Many businesses operate in a transactional environment that requires fast credit decisioning. However, a variety of obstacles prevent them [...]

May 28, 2021
Credit Risk The Journey to Help Consumers Hear “Yes” More

Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers compiled lists of cu [...]

May 14, 2021
Credit Risk Examining the Past to Understand the Future

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned in th [...]

April 30, 2020
Credit Risk Predicting Bankruptcies: Do You Know What You Don't Know?

This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer credit de [...]

January 09, 2020
Credit Risk Personal Loans are Hot; Lenders Taking Note

Market Conditions Ripe for More Consumer Lending An improving economy means more people feel confident in their ability to pa [...]

May 16, 2019
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