Bob Hofmann

About the Author

About the Author

As a Senior Solutions Specialist in the Equifax Specialty Finance Division, Bob Hofmann helps lenders safely expand access to credit for consumers through the use of alternative credit data sources. Bob has been with Equifax for 18 years in a number of roles, ranging from Analytics and Consulting to Sales Management within the Risk and Marketing spaces. He specializes in working with financial institutions, as well as telecommunications companies. Bob also led the analytic and market tracking of Buy Now Pay Later as part of Equifax’s Fintech practice. Prior to Equifax, Bob worked in the technology field for both Entex and Lucent, providing end to end networking solutions. Bob began his career working for a banking software company as a technical analyst and sales consultant to medium and large banks in the Asset and Liability planning space.