Data Driven Marketing
Delivering Insights that Drive More Profitable Deals
April 13, 2018 | Clair Wallace
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess risk and identify high-value dealers to build relationships.
For truly successful auto lending, lenders need to:
- Understand market share within each dealership.
- Gain deeper insight into positive and negative selection for each dealership they do business with.
- Have a view of the overall commercial risk associated with potential dealer partners.
Equifax can help with all of the above.
- Check out this video: See how TradeSight can give visibility into the number of lenders a dealer uses, how they distribute their business, and the stability and history of those dealers.
- See what our customers say: Learn how Westlake Financial used TradeSight to benchmark against competition and adjust their go-to-market strategy.
“Since (the dealer intelligence platform) comes with a detailed loan-level data and four years of history, Westlake was able to benchmark ourselves against our various competitors and adjust our go-to-market strategy as a result.” – Ian Anderson, Group President, Westlake Financial |
Contact us to learn more about how TradeSight can help you drive more profitable deals.
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