6 Ways Equifax Can Help Enhance Your Marketing Strategies and Tactics
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Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
B2bConnect Plus
Improved targeted marketing efforts with extensive firmographics and payments data
B2bConnect™ Portal
Access accurate and reliable B2B marketing data in near real-time
CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Digital Prescreen - Display
Reach your Prescreen audience through digital channels
Digital Prescreen - Email
Reach your Prescreen audience through email
Digital Targeting Segments
Better deliver the right message to the desired target audience online
Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making
Equifax Link™
Linkage of your business and consumer customers' information to identify new sales opportunities
Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
Marketing Identity Elements
Validate, enhance, and link consumer records to support your marketing campaigns
Prescreen
Target the right consumers for lending offers
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
TargetPoint Triggers
Reach consumers that are in-market for new credit
WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
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