Equifax offers the only Direct-measured household segmentation system, available exclusively for IXI Network Member Firms. Financial Cohorts® offers a flexible cluster-based segmentation system that is commonly used by financial services firms to segment customers and prospects based on a foundation of anonymous, direct-measured asset data as well as additional behavioral characteristics.
Who It's For
Director of Marketing
Segment and target your customers and prospects by financial and behavioral characteristics
Campaign / Advertising Manager
Increase campaign engagement and improve performance with better segmentation
Data Analytics
Understand persistent characteristics predictive of financial behaviors
Modeler / Statistician
Enhance marketing models using financial-based segments
Customer Analyst
Enable better planning and market sizing, and attribution by customer segment
About Financial Cohorts
Financial Cohorts enables financial marketers to analyze clients and prospects based on how financial services firms really classify households – by their financial potential. The system enables firms to identify pockets of opportunity among their most common segments (Affluent, Mass Affluent, and Mass Market), and then guides marketers to understand the differences between households within each asset tier.
Segments customers based on measured consumer financial capacity, investment style, behaviors, and characteristics, as well as demographics, age, and urbanicity
Offers a household-level cluster solution with over 100 input variables
No bias against affluent households; several clusters have greater than $2 million median assets
Ability to integrate with all Equifax wealth-based solutions
Available both in an offline version and online digital targeting segments
Equifax collaborates with over 95 leading U.S. financial institutions to create and maintain the IXI Network database that currently measures about $30.6 trillion (~45%) of U.S. consumers’ liquid financial assets and is the unique data foundation of Financial Cohorts.
Using our segmentation system, firms can better target the right prospects and customers, and deliver the right message for each segment via channels that will resonate.
Target desired customers with the right offers and products
Financial Services firms can now more accurately segment and target customers based on estimated assets, investment style, spending capacity and credit —instead of simple demographics. Our segmentation systems provide the insights needed to effectively implement customer acquisition, cross-sell and retention programs. Available exclusively to IXI™ Network Members.
6 tips to better identify and market to these valuable young investors, borrowers, and spenders - and grow your investment, deposit, and credit portfolio.