6 Ways Equifax Can Help Improve Your Prospecting Campaigns
Optimize Performance
Ignite for Prospecting
Ease data management, deliver offers faster, and use automated feedback loops to improve response and conversion rates.
Ease data management, deliver offers faster, and use automated feedback loops to improve response and conversion rates.
Expand Your Audience
Equifax Consumer Attributes
Enhance your model performance with the industry's largest, most powerful set of cloud native attributes.
Enhance your model performance with the industry's largest, most powerful set of cloud native attributes.
Engage Online Prospects
Digital Engagement
Connect with prospects in Digital channels and expand your reach using targeted email and display ads.
Connect with prospects in Digital channels and expand your reach using targeted email and display ads.
Target the Best Prospects
Financial Durability
Target consumers with strong financial resilience and ability to spend.
Target consumers with strong financial resilience and ability to spend.
Discover New Opportunities
Household Economic Insights
Find customers and geographies with growth potential using our consumer financial and economics insights suites.
Find customers and geographies with growth potential using our consumer financial and economics insights suites.
Segment and Personalize
Economic Cohorts
Use household economics-based segmentation to create audiences and personalize message and creative.
Use household economics-based segmentation to create audiences and personalize message and creative.
Real Solutions. Real Results.
See how customers have targeted high-potential prospects.
Solutions to Analyze Market Potential for Various Industries
Ready to Complete Your Task?
Recommended Products
Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
B2B Marketing Lists
Identify and target the right businesses to help generate leads quickly
B2bConnect Plus
Improved targeted marketing efforts with extensive firmographics and payments data
Consumer Email Services
Engage consumers through email for acquisition and retention campaigns
Credit Modeling for ITA
Leverage lookalike models to reach optimal prospects for Invitation to Apply campaigns
CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Digital Prescreen - Display
Reach your Prescreen audience through digital channels
Digital Prescreen - Email
Reach your Prescreen audience through email
Digital Targeting Segments
Better deliver the right message to the desired target audience online
Equifax Link™
Linkage of your business and consumer customers' information to identify new sales opportunities
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Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts
Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
OneScore
A multi-data credit score for more predictability
Prescreen
Target the right consumers for lending offers
Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers
ProspectID
Target more revenue with tailored marketing
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
TargetPoint Intent Scores
Identify consumers likely to open new credit
TargetPoint Triggers
Reach consumers that are in-market for new credit
WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
eCommerce Hotlist
Quickly identify high growth merchants and eCommerce businesses to improve targeted marketing efforts
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