Data Driven Marketing

How to Market Faster with Third Party Data

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net worth expands and shrinks. And their income and employment are more fragile t [...]

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Consumer Credit Adapting in Today’s Market: Fraud and the Growth of Alternative Finance

In today’s rapidly evolving economic landscape, lenders must stay ahead of the curve by understanding emerging consumer trends and the g [...]

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Alternative Data Rethinking Credit: Adapting to Today’s Lending Technology

The lending landscape has undergone a seismic shift in recent years. Gone are the days when a simple three-digit credit score held absolut [...]

Alternative Data Driving Growth: A Trusted Leader in Alternative Data Solutions

For lenders, using alternative data is becoming increasingly crucial to stay ahead and drive growth in this rapidly changing market.&nbs [...]

Alternative Data From Alternative to Imperative: 5 Reasons Why Alternative Data Is the Key to Growth

In today’s fast-paced lending environment, traditional credit scores and financial statements may not tell the full story. In fact, 76 [...]

Market Trends Market Pulse Q&A: Economists On Inflation, Consumer Spending and More

The opinions, estimates, and forecasts presented herein are for general information use only. This material is based upon information th [...]

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Alternative Data Beyond Prediction: The Power of Generative AI in Modern Lending

The world of artificial intelligence is evolving at a dizzying pace. While traditional machine learning has long been a valuable tool for [...]

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