Data Driven Marketing

How to Market Faster with Third Party Data

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net worth expands and shrinks. And their income and employment are more fragile t [...]
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Commercial Business Level Up Your Insurance Game: How New Data is Changing the Rules

The world of commercial insurance is changing fast. Tons of new businesses are popping up every day, from YouTubers and Instagram influe [...]

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Deposit Growth The Young Affluent Can Drive Deposit Growth - If You Can Find Them!

Spoiler alert! Wealth amongst Gen Z consumers is highly concentrated. In fact, just under 30% of Gen Z households hold over 90% of Gen Z [...]

Commercial Business Expanding Opportunity and Access in Small Business Lending with New Technology

Small- and medium-sized business (SMB) lending has evolved in recent years, thanks in large part to advancements in technology. Innovation [...]

Prospecting 4 Ways Colleges and Universities Can Boost Alumni Engagement Using a Data-driven Approach

In the digital age, the alumni relations landscape has changed dramatically. The days of generic newsletters and mass email blasts are f [...]

Market Trends Layoffs, Delinquencies, and Tariffs: Your Questions, Answered By The Experts

During each Market Pulse webinar, our audience submits questions in real time to our expert speakers. For our October Market Pulse webin [...]

Consumer Credit October 2024 Key Consumer Credit Insights

In the October 2024 Market Pulse Webinar, our panelists discussed end-of-year planning, as well as the 2025 economic forecast. For a rec [...]

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