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Data Driven Marketing

How to Market Faster with Third Party Data

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net worth expands and shrinks. And their income and employment are more fragile t [...]
July 15, 2024
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Trending Articles

Market Trends Look Out: Three Biggest Headwinds Consumers Could Face in Q1 2025

As we head into 2025, businesses are keenly watching consumer behavior and economic trends to inform their marketing and operations strategies. Q1 presents a unique set of challenges for consumers, creating potenti [...]

January 30, 2025
Market Trends FAQ: What is Inflation?

Even if you’re not sure about the exact definition of inflation, you have probably felt its effects. Here, we’ll share: What [...]

January 16, 2025
Credit Risk How Lenders Can Take Advantage of Open Banking

Open banking is a financial services model that allows third-party providers to access a consumer's bank transaction data with their per [...]

September 12, 2024

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Credit Risk Three Reasons Why an Updated Income Model Can Help You Make Better Business Decisions

Many lenders frequently use income estimates to help inform their decisions. For example, income estimates are often used to help evalua [...]

March 26, 2025
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Consumer Credit A Win-Win: Introducing the New NCTUE Consumer Portal

Consumers can now take greater control of their credit information managed by the National Consumer Telecom & Utilities Exchange ( [...]

March 24, 2025
Consumer Credit Credit Freezes and Lending: Navigating the New Normal

In today's digital age, consumers are increasingly conscious of their credit security. Credit freezes and locks have become popular tools [...]

March 20, 2025
Alternative Data FAQ: What is Alternative Data?

Now more than ever in this rapidly changing market, alternative data solutions can help solve some of the banking and lending industry’s [...]

March 17, 2025
Alternative Data Expanding Lending Horizons: Leveraging Alternative Data for Better Insights

While the world of consumer credit continues to evolve with the advent of newer forms of financing like fintech lending and Buy Now Pay [...]

March 13, 2025
Market Trends In the Aftermath: Understanding Natural Disasters’ Impact on the Economy

Natural disasters like wildfires, hurricanes, and floods can leave lasting effects on individuals and communities. These events disrupt [...]

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