Amplifying Data’s Power
Equifax Amplify AI is an intelligence accelerator that leverages our patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure.
Solutions built with Equifax Amplify AI transform data into a powerful, actionable resource by providing clear, explainable insights that drive better decision-making.
AI at Equifax
EFX.AI Governance and Model Risk Management
Learn how we are exploring responsible and ethical ways to implement EFX.AI solutions.
Transparency and Explainability
Equifax led the way towards an industry standard for explainable AI — introducing the first Machine Learning credit scoring system with the ability to generate logical and actionable reason codes for the consumer nearly a decade ago.
AI-Infused Products: OneScore
Innovative scoring models like OneScore combine the power of the Equifax Cloud with alternative data insights as well as patented AI techniques and machine learning.
Our Commitment to Responsible AI Innovation
Equifax uses AI Systems in a transparent, trustworthy, fair, explainable, and secure manner, to provide benefits to consumers, customers, and our technical and business operations. EFX.AI is aligned to our corporate goals and shared corporate values. Our infrastructure is tailored to manage highly regulated, non-public data – critical to the trusted use of AI.
Smarter Insights, Stronger Decisions
Equifax Amplify AI delivers insights that are not only highly predictive, but also easy to understand, explain, and implement. It’s how we empower businesses to harness the full potential of data.
Every insight is fully transparent, ensuring businesses and consumers understand exactly how and why each decision is made.
Patent Spotlight
1,000+ Equifax analytics professionals
Anticipating the evolving needs of customers and consumers around the world.
300+ pending and approved patents**
supporting our approach to AI
The Equifax AI patent portfolio centers on the creation of models for use in financial decisioning and fraud prevention.
** Note: Number of patents as of January 2025
Innovating with Data Science and EFX.AI
Equifax data scientists and engineers collaborate globally using cutting-edge technology to solve challenging problems in a responsible and ethical manner. Learn how our team of innovators is using EFX.AI to help more people access the financial tools and resources they need.
Maximizing AI Performance with the Equifax Cloud™
The Equifax Cloud was custom built to maintain and manage the large volume of diverse, proprietary datasets needed to maximize AI performance. Our vision for the Equifax Cloud is to expand the depth and predictiveness of our data to help our customers innovate faster and create more effective insights into the people and communities they serve.
Explore the Equifax Cloud
Fostering Responsible AI Research and Education
We partner with other leading technology organizations and academic institutions around the world to drive responsible AI research and development for the benefit of both consumers and the industry at large.
A legacy of pioneering AI excellence
Equifax has been driving responsible Artificial Intelligence innovation for over a decade. Our analytics professionals around the world anticipate the evolving challenges that our customers and consumers face — innovating not just for today, but for the future.
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Helping People Live Their Financial Best
Furthering access to credit with AI and Alternative Data
Explaining the Equifax Data Fabric
Making trusted, proprietary data sources accessible for innovation