As mobile and web usage migrates traffic to faceless channels, strong
identity proofing becomes essential. True name fraud, where fraudsters assume someone else’s identity, is a growing problem in these new channels.Fighting true-name fraud requires a trustworthy partner. Equifax ensures you are doing business with authenticated identities by leveraging Knowledge Based Authentication and Multi Factor Authentication that validates the customer is who they say they. Our proven combination of data, predictive analytics and real-time “out-of-wallet” questioning creates a reliable and trust-worthy solution for doing business safely and securely across all your channels. Equifax now also offers multi-factor authentication, providing improved identity management for the entire customer lifecycle. We were first-to-market with authentication solutions and we own the patent to prove it.

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