Reach the right prospects faster

Whether you're in the business of offering first mortgages or HELOCs, Equifax can help mortgage marketers identify new prospects, learn more about your existing customers, comply with emerging regulatory requirements and uncover new opportunities.

The value to your business

  • Reach the right prospect, at the right time, with the right product, via the right channel:
    • Access to the largest and most current data pool in the industry
    • Customized solution engineering tailored to your specific growth pattern, demographic or market segment
    • Highly targeted, refined lists
    • Access to property valuation data for pre-screening potential borrowers
  • Get higher hit rates with:
    • Comprehensive data elements... all from one source
    • Custom and ready-to-use risk scoring models
    • Multi-sourced, national coverage
  • Facilitate efficient cross-selling of your financial services products (HELOC, credit card) when closing your mortgage clients with:
    • Access to real-time decisioning on clients who are qualified for other services and/or who may be in the market

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