As Equifax's only business-to-consumer enterprise, Personal Solutions will continue to win by deploying effective consumer marketing techniques. Growth in this business has been impressive over the past four years, rising at an annual compound rate of 34 percent since 2002. This performance underscores the critical role that our products play in helping individuals better manage their credit health, protect themselves against identity theft, and improve their overall financial security. Building upon our success to date, Equifax is pursuing an even greater share of the $1 billion personal solutions marketplace through several strategies.

A market segmentation analysis has helped us to further define the market and divide it into clear and precise segments. These insights are leading to enhanced products and more effective advertising messages targeted to each segment. We also are developing ways to gain subscribers beyond our website. A successful partnership with SunTrust^SM Banks, which combined checking accounts and credit monitoring, has been an effective promotion for both companies. It is an example of the types of joint marketing ventures we intend to pursue. More affinity partner relationships and reseller agreements through indirect channels also will be an important way to acquire new customers.

Our storefront, of course, continues to be our website. A major goal in 2007 is to improve conversion rates by motivating more people who visit our website to make a purchase. A redesigned site is already making a difference. We also want to improve retention rates by keeping customers longer. Call center operations are key to this goal. We are confident that stronger integration of all our consumer touch points — call centers, website, advertising and marketing partnerships — will change our game to ensure continued solid growth for Personal Solutions.