Consumer Information Solutions
Are you a financial institution, telco or B2C company?
Equifax helps you leverage the most relevant consumer information to gain unprecedented insight into your customer base. Understanding a consumer's credit capacity, character and collateral issues are key to making sound risk decisions in today's economy. For many of the world's leading businesses in the financial services, retail, auto, mortgage, communications/utilities and other sectors, Equifax is part of their essential decision-making fabric and an intrinsic part of their business.
Risk management in an evolving economy requires a more in-depth view of consumer credit health. Traditional risk management measures, like credit scores alone, may not provide enough insight for marketing optimization and profitable portfolio management.
Targeted marketing helps you get the most out of your marketing investment. Base your marketing decisions on a sound understanding of your customers, and they will reward you with higher marketing return on investment. But a targeted marketing program is only as good as the consumer insight that feeds it. That’s where Equifax can help . . .
Equifax solutions provide differentiated value to our customers. Our ability to combine robust data, analytics and patented technology enables us to become an integral part of our customers’ business processes — especially when it comes to fighting fraud.