To optimize your business performance, you need premium market intelligence fueling both your future and day-to-day business strategy and decisions. Equifax offers an integrated mix of robust technology, analytics and big data solutions powered by industry-exclusive, proprietary resources to help you maximize marketing precision and potential by understanding your wallet share, market penetration, available prospect pool and more.

You’ll gain access to predictive response models that can forecast propensity to buy or attrition propensity, or risk-averse models based on propensity for bankruptcy or delinquency. Likewise, you can better align performance objectives against emerging market opportunities and evolving risk trends with deep insight and analytics around promising small businesses.