Customer Data Management

Incomplete, outdated or inaccurate customer data severely limits your ability to drive new revenue through cross-selling and upselling campaigns. Equifax Customer Data Management solutions can help by creating “a single source of truth”—one cleansed, enriched and unified customer database—that helps you confidently expand your existing relationships, increase your market penetration, reduce sales cost and generate new revenue opportunities.

You get an updated, comprehensive customer view that is fortified with expanded intelligence such as corporate hierarchy information, market data such as employee size and annual revenue, details about business owner risk and assets and commercial risk filters that indicate potential for business failure or delinquency. It’s actionable insight that transforms your customer data into a strategic marketing tool that helps you market and sell more effectively.