Make the most of your customer records by eliminating errors, filling in gaps and removing or updating obsolete records.
Data is one of your most valuable assets. It should be the foundation of your whole business strategy, not just marketing. But using out-of-date and incorrect data means you’re not basing your decisions on the actual facts.
“The flexibility of the Equifax tool also means that intelligence-based segmentation can be combined with Clarity customer data for the greatest collections performance. Putting the customer data into segments means we can tailor collections actions by segment, thereby increasing the level of returns for outbound activity.”
Laurence Rix, Corporate Service Director for Clarity
To ensure your records are as accurate as possible, our data experts can help you:
Access Equifax data cleansing tools online. Send us your records to cleanse, supplement and return, or integrate a solution with your own systems via secure data feed.
If we don’t yet offer a tool that’s right for your business, call our consultants. They’ll work with you to define your unique data cleansing needs and develop a bespoke solution.
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