Let's make finding the right target market a no-brainer.
Equifax helps make it easier for small to mid-sized businesses to offer their products and services to the right target market. Whether you’re struggling to understand and target the needs of your current customers or having trouble finding qualified prospects in your markets, we’re ready to help.
Better understand and target the needs of your customers
- Segment and build a profile of your most valuable customers’ traits and attributes with our advanced analytics capabilities.
- Capitalize on cross- and up-sell opportunities to make the right offers to the right customers at the right time with alerts to relevant changes in a customer’s file.
- Maintain and enrich your contact information by comparing what you have to Canada’s largest consumer credit database.
Find qualified prospects
- Locate qualified prospects that fit the profile of your best customers.
- Identify qualified prospects—or the perfect location for expansion— in your target neigbourhood, city, province or across Canada.
- Build highly targeted prospect lists including names, addresses and telephone numbers.
Whether your business resides in financial services, communications, utilities, retail, mortgage, automotive or any other sectors, Equifax has what it takes to help you find the right target markets to grow your business.