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Decision Power

Looking for more power in your decision-making processes?

Decision Power combines valuable information from multiple databases to deliver instant decisions at the point of sale. Its comprehensive customer identification, fraud protection and custom risk assessment tools optimize your account approval and cross-selling decisions.


Benefits

  • Automate your decisions for any number of product lines or portfolios to enhance customer relations, retention and profitability

  • Take advantage of cross-selling opportunities at point of sale

  • Manage approval and pre-approval rates by matching qualified customers with suitable offerings and appropriate additional products

  • Maintain central control over your credit policy while facilitating decisions at the point of contact

  • Customized narrative action messages for your sales representatives reduce unnecessary training costs

  • Reduce risks by combining credit scoring with fraud services to qualify applicants

  • Eliminate risk and expense of processing unsubstantiated applications

How it Works

With Decision Power, you can combine information from Equifax credit files, fraud databases and scoring tools with external or third-party databases to generate a decision. It integrates your credit policy rules into a decision tree process and automatically assesses risk. Equifax can also provide valuable customized management reports that allow you to monitor and analyze your transactions.

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