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Reporters and Editors:
Equifax values the coverage it receives in local,
regional, national and international print and broadcast media
outlets and strives to accommodate all media representatives
in a timely manner. Our executives and managers are available
to discuss the company's activities, products, services and
policies with media representatives on reasonable notice.
All Equifax staff and field offices follow guidance to contact
the Equifax Public Relations office in Toronto before talking
to the media. Since the person initially contacted may not be
the person who can best discuss the topic of interest, the public
relations office will contact the media representative, determine
the nature of the inquiry and arrange an interview with the person
most knowledgeable in the area.
Equifax Public Relations makes every
effort to get back to a reporter on the same day he or she
calls and to arrange interviews that will accommodate deadlines.
Equifax can be both a source and a resource for reporters seeking
information in the following areas of expertise:
- Information solutions for industry
- Credit Scoring
- Consumer credit information
- Credit marketing
- Predictive behavioral modeling
- Electronic Commerce (digital certificates, directories,remote authentication)
- Customer Relationship Management (loyalty, target, database, marketing)
- International operations and Global Commerce
- Consumer privacy issues
- Consumer education
- Commercial Credit Reporting
- Risk Decision Analytics
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